Places include the spaces where people interact with the community. These places may include:

1. Main location

  • This is community’s main location. Depending on your community size – you may have multiple spaces – like prayer halls, activity rooms, banquet halls, washrooms, offices, etc.

2. External locations

  • Places that include external venues, homes, parks and other locations where members and staff meet.

3. Website

  • In todays digital environment your community website might become a key place of contact for people who interact with your community.

4. Social Media

  • If your organization has social media profiles on Instagram, Facebook, LinkedIn, etc – then you should consider them as places where people can interact with your organization.

Pay attention to each space individually, as a ‘point of experience’.

For example, a community may have a great prayer service – but because the washrooms are dirty and don’t have paper, it hinders the experience of the people visiting the community – and creates negative feelings.

Over time these negative feelings can affect critical decisions – like coming more often, donating, volunteering, etc.